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CHiP Code: CH3069

Event Details and Registration

ATD Regional Webinar: “Clear Communication – How to Get What You Ask For and Need”

  • Wednesday, February 22, 2023
  • 6:00 PM - 7:15 PM
  • Via Zoom (Link provided to registrants.)


  • Participation is free for all active ATD WV Chapter Members
  • Participation is $15 for all non-members. This fee helps us offer all our programs. Please note that all chapter webinars are free for active chapter members.

Registration is closed

Clear Communication –
How to Get W
hat You Ask
For and Need”

6:00 - 7:15pm

Lori Zukin, Ph.D.

CEO and Founder at Zukin Leadership

ATD  West Virginia is proud to participate in the ATD Regional Webinar Series.

This collaboration of 8 ATD chapters (including West Virginia, Central PA, Greater Philadelphia, Pittsburgh, Mid NJ, Northern NJ, Long Island, & New York City.) is bringing together the best of our networks to provide world class presenters and content. 

We look forward to sharing these webinars with you throughout 2023!

About This Event

This session will help you develop clear communication strategies for asking for what you need. You will be given the vocabulary to better understand the various types of requests and how they are best relayed to colleagues. For example, upgrading “soft asks”, which can create confusion and end up with a missed deadline, to clear and actionable requests. Beyond language coaching, you will learn a practical framework for holding yourself and others accountable for improving performance at the individual and team level. In addition, you’ll receive a tool for handling breakdowns in accountability. Following the session, you will be equipped to transform your teams’ conversations – to help you do your job, and do it well.

Together we will:

  • Unlock the tools to ask for what you need and deal with breakdowns in accountability
  • Learn to recognize the differences between a “soft ask” and a “clear request” and between a “hedge” and a “clear agreement.”
  • Engage in valuable conversations around communication, accountability, and productivity

About Our Presenters:  


CEO and Founder at
Zukin Leadership

You can contact and/or connect with Zukin Leadership using the following options: 

    Lori Zukin, Ph.D., is founder and CEO of Zukin Leadership. As an executive, team coach, and consultant, Lori empowers her clients to do what they love, and love what they do. She supports clients across a broad range of sectors from the NFL to Under Armour and Baker Tilly to Slalom Consulting.

    A faculty member at Georgetown University’s Institute for Transformational Leadership, Lori draws on her days as an executive at Booz Allen Hamilton—leading a team, building the business, and developing others—to relate to leaders’ needs and support breakthrough moments.

    Webinar Registration

    • A link to attend the webinar will be included in your registration confirmation email.

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